From June 24 to June 28, the Central Squareof the National Exhibition and Convention Center (NECC) will transform into a summer playground for beer lovers and football fans alike with the “Happy Beer Expo·Vibrant Xujing Summer” 2026 Beer Carnival, offering ice-cold beers, fun contests, and immersive match-viewing experiences.

The viewing area illustration is for reference only.

Instead of watching the World Cup alone at home late into the night, visitors can head to NECC to fully embrace their role as football fans. The venue will feature a giant ultra-HD screen broadcasting World Cup matches live free of charge, with crisp visuals and powerful sound that rivals a VIP seat at the stadium.

Beyond the thrilling games, the stage area will come alive at night with neon lights and moving music, turning thesquareinto a dazzling party zone. Humanoid combat robots will also take the stage for exciting performances.

The carnival brings together popular beer brands including Snow, Heineken, Tsingtao, Belgian Trappist ales, and the trendy Beer Lady. Each brand will present its own uniquely decorated booth.

More than 40 food stalls will line the street, offering a global selection of snacks perfectly paired with beer,from secret-recipe crayfish and sizzling roasted lamb chops to tender fish head dishes and a variety of grilled meats. All are best enjoyed alongside chilled beer.

Visitors can wander between stalls with a beer in one hand and a snack in the other, surrounded by the cheers of fellow fans and the rhythm of live music – the simple joy of a summer night.

Time: June 24 - 28

Venue: Central Square of the National Exhibition and Convention Center, 333 Songze Avenue, Qingpu district, Shanghai