As the 2026 FIFA World Cup heats up, with most key matches kicking off in the early morning to late morning hours Beijing time, it has ignited an unprecedented round‑the‑clock night‑economy boom in Qingpu District’s Xujing Town, where bars, restaurants and local businesses are turning match‑viewing into a full‑fledged social celebration.

Three standout venues have become hotspots for fans seeking great food, flowing drinks and a lively atmosphere.

On The RoadStore (Panlong Xintiandi)

By day, Panlong Xintiandi is a picturesque water town with flagstone lanes, rowing boats and traditional Jiangnan architecture. But after dark, it transforms into a dynamic nightlife hub. On The RoadStore, a well‑known brand in Shanghai’s curb‑side drinking culture, opened its first Qingpu outlet here. Stepping inside, visitors are greeted by a wall of over 100 types of beer and spirits,from classic lagers to craft brews, Japanese whiskies to liqueurs from around the world.

A live bartender whips up special World Cup‑themed cocktails, while comfortable seating outside faces a large screen broadcasting the matches. After a drink or two, patrons can take a night cruise on an inflatable boat along the canal, gliding past warmly lit historic buildings to the sound of water and distant music.

Address: No. 8, Lane 91, Dingyu Road, Xujing Town, Qingpu District, Shanghai

Zeitgeist Bites

The name “Zeitgeist,” German for “the spirit of the times,” perfectly fits this authentic German restaurant, widely recognized as one of the best in theLidoTown area. Their bratwurst are crispy on the outside and juicy on the inside, with every bite releasing a burst of flavour; paired with mustard, they become the ultimate game‑day snack. The crispy roast pork knuckle, first steamed then roasted, offers a tender interior and crackling skin. Old‑school German draught beers like Pilsner Urquell and Sedes are available on tap. Big screens show live matches, and outdoor seating is available,often surrounded by German neighbors cheering along.

Address: C2‑158, 1st Floor,LidoTown, 1361 Xiewei Road, Xujing Town, Qingpu District, Shanghai

Fresh Beer 30km (THE HUB)

This brewpub prides itself on a simple rule: its brewery is located within 30 kilometers of the taproom, and the beer is unfiltered, undiluted and unpasteurized, keeping the yeast alive. In other words, every pint you drink is “live” beer. The menu highlights three signature styles – German‑style, American‑style and fruit beers – all fresh and full of flavour.

Address: 101‑1‑1, Building 2, 1899 Huqingping Highway, Xujing Town, Qingpu District, Shanghai

From canal‑side drinking under the stars to hearty German feasts and live‑yeast craft brews, Xujing has turned World Cup viewing into a vibrant, all‑night social experience – proving that no matter what time the matches air, the spirit of the game never sleeps.