TOMORO, an Indonesian coffee brand, opened its first store in China at the E Link World Industrial Park in Qingpu District on Monday.

Ranking fourth in the Indonesian coffee market and first in Jakarta's coffee chain brands, TOMORO will bring a new taste experience to Chinese coffee lovers.

Since its establishment in Indonesia in August 2022, TOMORO Coffee has opened more than 200 direct-sale stores and signed contracts with over 400 franchise stores, becoming a new brand in the Indonesian coffee market. With high-quality coffee, TOMORO Coffee provides consumers with a quality product experience at an affordable price.

"We hope to bring good-tasting and inexpensive Indonesian coffee to China. China has a very large market and great development potential. At the same time, we also want to learn from the operational experience of other Chinese coffee brands," said Chen Lu, marketing director of TOMORO Coffee.

As the first TOMORO coffee shop in China, its successful opening marks an important step in the brand's layout in China. TOMORO will continue to expand its business in China in the future and bring high-quality coffee and services to more consumers, she added.