The trendy brand Bear Hans has settled in Mayang Village, Huaixin Town, Qingpu District, with its factory located in the Huaixin Industrial Park, covering an area of nearly 1,500 square meters.

"The location is very convenient for transportation. Our factory is close to the expressway exit and Huaixin is also the headquarters base for several logistics companies, which facilitates the rapid circulation of raw materials and finished products," said the brand principal Dai Tian.

Founded in 2020, the Bear Hans dolls are sold in major malls in first and second-tier cities across the country and is also available on online e-commerce platforms. In 2023, the brand achieved a sales volume of 4.8 million yuan (US$662,069), and it is expected that the total retail sales will exceed 10 million yuan for the this year.

"Our products are all designed by Shanghai independent designer Ma Jun, who spent more than three years on the designs. To date, there are over 100 kinds of products," said Dai.