ZTO Express successfully cleared the first national order of fresh Musang King durians from Malaysia in Qingpu under the "1210 bonded stock" modelon September 21.

This marks the opening of a channel for importing durians from Malaysia using the cross-border e-commerce "1210 bonded stock" model, which will boost confidence for businesses to expand their scale and lays the foundation for Qingpu Comprehensive Bonded Zone to achieve large-scale cross-border e-commerce fruit import trade.

Musang King durians from Malaysia, known for their unique flavor and superior quality, have long been favored by Chinese consumers. However, the short shelf life of durians places high demands on logistics efficiency, making the middle link in the fresh fruit supply chain a common challenge for upstream suppliers and downstream distributors.

To address this challenge, ZTO Express dispatched a professional project team to Malaysia in Juneto engage in in-depth discussions with local factories and domestic distributors, thoroughly collecting upstream and downstream demands. With the joint efforts of the Qingpu District Commerce Commission, the Comprehensive Bonded Zone, Qingpu Customs and Huaxin Town, ZTO Express decided to adopt the "1210 bonded stock" model for importing fresh durian fruits to ensure logistics efficiency.

The "1210 bonded stock" model allows e-commerce companies to store imported goods in bulk customs declaration in special customs supervision areas or bonded supervision sites. After consumers place orders and make payments on e-commerce platforms, the goods are processed for exit from the zone and delivered directly from the bonded warehouse to domestic consumers in the form of express parcels.

Previously, the import of Southeast Asian fruits in China was mostly conducted through general trade. This new model reduces the procurement and logistics costs for cross-border e-commerce businesses while enhancing the timeliness of logistics distribution.

Following the successful integration of business processes, ZTO Group will next gradually expand its cross-border bonded business to include other fruits such as cherries and guavas, as well as seafood products like lobsters and shellfish.