Le’erle Wholesale Membership Store opened at the Fushen Commercial Centeron Friday, marking the first store in Shanghaiof the low-price supermarketand adding a new retail option in Qingpu.

Le’erle Discount Wholesale Supermarket is a franchise chain primarily operated in-house, known for its low prices and hard discounts. According to staff, the supermarket covers an area of about 20,000 square meters and offers a wide range of products, including daily goods, home cleaning supplies, snacks, premium fruits, and fresh seafood. In addition to common brands, the store features local specialty brands from across the country, such as "Asia Cola" and "Happy Sam," to better meet diverse consumer needs.

Le’erle Supermarket currently operates over 8,000 direct and franchise stores, mainly located in provinces like Hunan, Hubei, and Jiangxi. The newly opened store at Fushen Commercial Center is Le’erle's firstoutletin Shanghai, marking the beginning of its expansion into the Shanghai market. In 2024, Le’erle established its East China headquarters in Qingpu NewTown.

Le’erle Supermarket's business model combines "wholesale + retail + membership," offering consumers discounts and genuine products, thereby enhancing the shopping experience for Qingpu residents. This model injects new vitality into Qingpu's consumer market and promotes the prosperity of its commercial sector.

Previously, the Oasis Smart Valley |Huayuanlialso opened, providing Qingpu residents with a new shopping environment and further enriching the area's commercial landscape.