The On theRoad Store, a representative of Shanghai's roadside drinking culture, has opened its firstbranchin Qingpu Districtat Panlong Tiandi. With its unique business concept and vibrant social activities, it has captured the hearts of many young people and will become a new landmark for Qingpu's "night economy."

The Panlong Tiandi branch continues the brand's signature style, presenting itself as a stand-and-sip alcohol convenience store. It features a curated selection of drinks from around the world, including beer, wine, and spirits, catering to the tastes of customers of all ages. Each bottle tells its own unique story and value, allowing customers to savor not just the drinks but also the pop culture behind them.

Beyond its diverse drink offerings, the On the Road Store focuses on creating a social public space for young people. With no seating inside, it encourages customers to drink and chat at the entrance or by the roadside. This novel drinking style breaks traditional social barriers, providing a relaxed and enjoyable environment for young people to meet new friends.

"I really enjoy coming here because I can meet more like-minded people in person. Compared to buying drinks online, the staff here share the characteristics of each drink with me, which goes beyond the drink itself. It embodies a culture and a spirit," said a local resident surnamed Zhang.

Panlong Tiandi, a new commercial landmark in Qingpu, brings together numerous fashion brands and trendy businesses. The addition of the On the Road Store not only enriches the area's commercial offerings but also provides young people with more diverse consumption choices.