NYO3, a Norwegian nutrition brand and a seven-time participant in the China International Import Expo (CIIE), opened its first flagship store at Greenland Global Commodity Trading Hub in Qingpu District recently. During the opening, the brand launched its three star products, dubbed Norway’s "Anti-Aging Trio."

Seven years ago, NYO3 entered the Chinese market through the CIIE with its pure krill oil. Benefiting from the expo’s spillover effect, the brand has topped China’s e-commerce krill oil sales rankings for four consecutive years.

The Greenland Global Commodity Trading Hub’s Norway Pavilion, recognized as the "only Norwegian collective pavilion in China," serves as a strategic hub for Norwegian companies to capitalize on CIIE opportunities. By establishing its first flagship store here, NYO3 aims to leverage the platform’s geographical and policy advantages to bring Nordic scientific nutrition solutions to Chinese consumers more efficiently.

Markus A.B. Laurantzon, second secretary of the Norwegian Embassy in China, said that for Norwegians, marine products are more than just commodities—they are symbols of our culture. We live by the sea and adhere to sustainable development, with strict food safety standards and industry-leading technology being key to our success. Norwegian companies provide healthy, high-quality products to friends worldwide, and NYO3 is a prime example.